Our Story

My name is Zoie Murray, founder of Proper Hunting Co. I am born and raised in Florida with a lifelong passion for the outdoors and the hunt. I absolutely love to hunt deer and turkeys here in South West Florida and fell in love with South Africa hunting as well.

I built this brand out of a deep respect for the land, animals, and the pursuit itself.

Proper Hunting Co. honors the timeless traditions of the hunt. The early mornings, the stories around the fire, and the pride in doing things the proper way. 

Whether you're tracking a kudu under the African sun or a whitetail deer in the southern pines, this brand stands for those who hunt with integrity, respect, and passion for the outdoors.